New addition to PI's team
Vera Hallikainen, BBA has started as Finnish Forest Products Engineers' Associoations (PI's) Development Manager on December 4, 2023. She will be responsible for ForestBioFacts digital learning environment's development, management, sales, and marketing. She will also have the overall responsibility for PI's marketing and communications.
Vera has previous experience from managing marketing and communications teams and project management.
Before joining PI Vera worked for CGI and Helsinki Business Hub (now Helsinki Partners) where she was responsible for e.g. developing digital marketing channels, customer journeys, and service offerings in addition to large event productions and multichannel marketing campaigns both internationally and in Finland.
While working, Vera is finalising her Bachelor of Natural Resources, forestry studies at South-Eastern Finland University of Applied Sciences. She is happy to have the opportunity to expand her knowledge in forest industry at PI.
"New innovations are contiuously being developed in the forest industry that lead us towards a more sustainable future. I am excited to have the chance to promote this progress together with PI's skilled team and network", says Hallikainen.